On December 5, 2020, the NOME × Van Gogh Museum limited theme store – Cloud Gate NEW PARK “Van Nao Store” officially opened. On the opening day, there will be a pop-up event themed “Van Gogh is annoying! Let’s run as a worker”, Van Gogh and his working friends gathered at the NOME store in Yunmen Square, and took everyone to make a century-old dream about Van Gogh.
The joint cooperation between NOME and Van Gogh, adhering to the brand concept born for art and design, brings Van Gogh and his works to consumers through products, and presents them in an interesting way, combining the hottest topics of young people today. “Life is boring, life is difficult”, it hits their focus, encourages young people who are under enormous pressure from life and work, and brings more artistically valuable things to consumers.